Linktree: a general-purpose link list
Linktree is a widely used link-in-bio page with a free plan and paid plans that add features. It is flexible: you can list any links, from a newsletter to a podcast. For product recommendations, you typically add each product or shop link yourself, so connecting a specific video to the specific items in it is up to how you organize the page.
LTK: an application-based creator shopping platform
LTK is a long-established creator shopping platform, best known in fashion, beauty, and home. Creators apply and are reviewed before joining, and the platform has its own shopping app and brand relationships. It suits creators whose audience and style fit its community and who are accepted into it.
Tapixy: a video-first storefront
Tapixy is built around the video. Each YouTube Short, Instagram Reel, or TikTok you paste becomes a look that shows the video beside the products in it, tagged from 38 partner stores. There is no application, no follower minimum, and no monthly fee; creators keep 70% of affiliate commissions. Shoppers can filter looks by platform and browse collections.
How to choose
If you mainly need one page for many kinds of links, a general link list fits. If you work in fashion or home and want to join an established creator community with its own app, an application-based platform may suit you once accepted. If your content is short videos that show products and you want viewers to shop exactly what each video shows, without an audience threshold, a video-first storefront like Tapixy fits. Some creators use more than one, with the storefront as the shopping link.
Questions to ask any tool
Does it show the video next to the products? Can you start without approval or a follower count? What share of commissions do you keep, and are there fees? How long until commissions become payable? Can shoppers find the exact item from a specific video in two taps? Answering these for your own content matters more than any feature list.
Quick checklist
- Decide whether you need a link list or a shopping storefront.
- Check approval rules, fees, and your share of commissions.
- Test the shopper path from a video to an item on your phone.
- Confirm each tool's current features before switching.
