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Tapixy field notes · Storefront strategy

Turn Instagram Reels into a Shoppable Storefront in 5 Minutes

· · 2 min read

Instagram lets you add up to five links to your bio and a link sticker to Stories, but Reel captions are not clickable. That makes a single storefront link the practical home for everything your Reels show. Here is how to set one up on Tapixy in about five minutes, and how to keep it useful.

A glossy Instagram app icon on a dark blue background

Minute one: create the storefront

Sign up free at tapixy.com with your email. Your storefront lives at tapixy.com/shop/your-handle. Add a profile photo, a one-line bio that says what you post about, and the social accounts you use, so shoppers recognize you when they arrive from Instagram.

Minutes two to four: add your first Reels

Copy a Reel's link from Instagram's Share button and paste it into Tapixy; short links like instagr.am work too. Tapixy builds a look for that Reel. Tag up to five items you wear or use in it, from AliExpress or any of Tapixy's other partner stores. Titles, photos, and prices fill in where the store provides them, and you can edit each one.

Minute five: put the link where people tap

Add the storefront link to your Instagram bio as the first link, and use a link sticker in a Story when you post a new Reel. In the Reel itself, say ‘everything I'm wearing is linked in my bio’ and show the items clearly. Shoppers can filter your storefront to Instagram looks, so they land on what they just watched.

Make it worth coming back to

Group looks into collections such as ‘Work outfits’ or ‘Travel kit’, and pin brand promo codes when you have them. Lead each look with the piece that defines it, add a short fit note for clothing, and replace sold-out items with clearly labeled alternatives.

What it costs and what you earn

Tapixy has no monthly fee and no follower minimum. When someone buys through your storefront, the store pays an affiliate commission and you keep 70% of it; shoppers pay the normal price. Commissions show as pending for a 90-day verification period, then become available for payout.

Quick checklist

  • Copy each Reel's link from the Share button.
  • Tag only the items visible in the Reel.
  • Make the storefront the first link in your Instagram bio.
  • Use a Story link sticker when you post a new Reel.

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